Part 1 - Marketing Elder Care Services - New Strategies For 2008 And …

posted by admin on 2009.08.24, under business
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Marketing your elder care service in today’s “mature market”, means offering added value at every turn. Setting yourself apart from the competition and convincing your prospects that they would be absolutely crazy to do business with anyone else but you is essential to your survival.

Understanding and addressing the financial concerns of clients may seem foreign to many elder care service providers, but without that knowledge and a proactive approach to helping them solve those problems, elder care services lose private pay clients faster.

Some of the key concepts that all providers should have a basic knowledge of, and a referral source for include:

· Reverse Mortgages- using home equity to pay for immediate long-term care needs at home.

· Long-Term Care Insurance- be sure to ask if your client has this important coverage.

· Veterans Aid and Attendance Pension Benefit- is your client a veteran or were they married to a veteran who is now deceased? This benefit can help pay for in-home care for longer periods of time.

o The Veterans’ Administration offers a Special Pension with Aid and Attendance (A&A) benefit that is largely unknown. This Special Pension (part of the VA Improved Pension program) allows for Veterans and surviving spouses who require the regular attendance of another person to assist in eating, bathing, dressing, undressing or taking care of the needs of nature to receive additional monetary benefits. It also includes individuals who are blind or a patient in a nursing home because of mental or physical incapacity. Assisted care in an assisted living facility also qualifies.

o This most important benefit is overlooked by many families with Veterans or surviving spouses who need additional monies to help care for ailing parents or loved ones. This is a “pension benefit” and is not dependent upon service-related injuries for compensation. Most Veterans who are in need of assistance qualify for this pension. Aid and Attendance can help pay for care in the home, nursing home or assisted living facility. A Veteran is eligible for up to $1,519 per month, while a surviving spouse is eligible for up to $976 per month. A couple is eligible for up to $1,801 per month*.

Learn how to provide your clients with the right information that will keep them actively private pay longer. From more information and amazing ideas that help you market your senior service go to www.ultimateseniorservice.com and sign up for the The Amazing Senior Service Business Booster Ezine- FREE!

For more information and the FREE Amazing Senior Service Marketing EZINE, please go to http://www.ultimateseniorservice.com or http://www.marketingmyseniorservice.com

Article Source: http://EzineArticles.com/?expert=Valerie_VanBooven

Elder Care & Rehabilitation

posted by admin on 2009.04.30, under business
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Elder care and rehabilitation services are meant for the aged who live by themselves, are sick or handicapped, or cannot look after themselves properly. Rehabilitation refers to the gradual process of regaining a person’s lost physical and mental capabilities. The rehabilitation centers for the elderly mainly aim at improving the life of these old individuals. Psychology has an important role to play in rehabilitation programs. The caregivers in rehab centers adopt a psychological approach in treating patients. The goal of every rehabilitation program is to help the affected person lead a normal and active life. Traditional rehabilitation strategies combined with social contacts can help increase the involvement of patients in these programs.

Elder care deals with the care concerns and the other issues associated with the aged people. Old age characterized by weakness and ill-health, make the aged depend on other people even for doing their daily activities. With proper elder care services, we can help improve the life of our elders. The caregivers for elder care should be selected after thorough screening, making sure they would give the necessary care for the patients. Different rehabilitation services are available for the aged people such as pulmonary rehabilitation, cardiac rehabilitation and more. While searching for a rehabilitation center, make sure it is a good facility and that your loved ones will get proper care and attention.

Elder care services focus on fulfilling the personal and social requirements of the older generation. Elder care services combine care management and care giving to provide superior services to the aged. Elder care and rehabilitation services provide comfortable, secure living accommodations to the elderly in a loving and safe environment for a long period.

The elderly patients in the rehab centers, away from their dear ones long for good companionship and wish to discuss their joys and sorrows. The caregiver should be one with the ability to listen and interact with them patiently. In today’s busy life with the younger generation living away for their job requirements, the demand for old age homes has increased so much that these have become a great necessity in the society.

HealthQuest is a state of the art multi-specialty office. By combining physical therapy and rehabilitation, we provide the highest quality pain management services available in Brooklyn, NY. We have a team of anesthesiologists, physiatrists, psychiatrists, and neurologists to work with patients and provide them speedy relief from pain.

Igor S - EzineArticles Expert Author

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